- SONY SOUND FORGE AUDIO STUDIO 10 PLUGINS UPDATE
- SONY SOUND FORGE AUDIO STUDIO 10 PLUGINS PRO
- SONY SOUND FORGE AUDIO STUDIO 10 PLUGINS SOFTWARE
I have personally spent some quality hours with them. MAGIX are neighbors of mine, so once the acquisition settles in, I’ll have to pay them a visit and see how these tools are faring. (Well, depending on which scene you mean.)
SONY SOUND FORGE AUDIO STUDIO 10 PLUGINS SOFTWARE
Music software makers haven’t exactly been Wolf of Wall Street material. I also think it’s encouraging that MAGIX is no longer publicly traded.
SONY SOUND FORGE AUDIO STUDIO 10 PLUGINS PRO
(Even some big name products just use licensed algorithms.)Īnd MAGIX is also a maker of niche pro products – Samplitude and Sequoia might elicit a big “huh?” from Mac users, but some pro users on Windows live and die by them. While that may seem weird, and while those tools don’t have the name recognition that GarageBand does, I’ve heard over the years repeatedly that some of these entry-level products in general do surprising volume numbers.Įven if MAGIX did nothing other than strip ACID for things like time stretching tricks, it might be worth it. They make various entry-level music and video software products, for one thing – making ACID and Vegas something of a logical fit. Sure, you know Ableton and Native Instruments and SoundCloud and even Bitwig are here in the German capital, but MAGIX is less a household name. MAGIX is probably Berlin’s best-kept music software secret. So who is the new owner? That’ll be MAGIX Software GmbH. (Whether that’s a good sign or bad is up to you.) Sound Forge has continued development, and might well have a future – this is a tiny niche, to be sure, but without much competition.
SONY SOUND FORGE AUDIO STUDIO 10 PLUGINS UPDATE
The last major release was way back in 2008, with the only real maintenance update in 2010 – a sad slow-motion death for what was once a great product. Yet it’s possible to edit entire audiovisual creations in Vegas.)ĪCID in particular has languished under Sony ownership – just when it most needed to compete against breakneck development of Ableton Live, Reason, GarageBand, and even the likes of FL Studio. (I regularly get muddled switching between Logic and Final Cut, for instance. But those editors always seemed to live independently in their own paradigms. And Vegas was always the one video editor that felt musical – in the mirror image of ACID, one that lets you take a metric, rhythmic approach to video editing if you so choose.Īvid might have bought Pro Tools Apple might make both Logic and Final Cut. Sound Forge has unusually robust integrated video features. That means that ACID takes a unique approach even in its most recent Sony release when it comes to features like keyframes and automation, one that it has inherited from the video world. I always admired the unique shared lineage of the Sound Forge line in audio and video media. I’m embarrassed to say most of us didn’t even hear the news.īut the news is a milestone. Sony announced on the 20th of May that they would sell essentially all of their audio and most of their video tools – including flagship editor VEGAS (also a Sound Forge creation) – to MAGIX. And that makes Sound Forge one of the few choices if you want an editor that focuses on editing audio files, from mastering to batch processing – things that DAWs aren’t necessarily focused on doing. Originally Windows-only, Sony brought the software to the Mac just as OS X lost a lot of its own competition in that category. Sound Forge, for its part, remains a favorite dedicated waveform editor. The evolution of this sort of music software seems a story worth telling.) (Side note: I’d love to look at this history in more detail – and recall someone telling me that Apple even hired away the original creator or one of the original creators of ACID. ACID cleared the way both for Ableton Live and GarageBand. But the 1998 release of ACID (originally awkwardly dubbed ACID pH1) really heralded the arrival of music production workflows built on audio loops. In fact, it was so influential, that it’d be easy for newcomers to music production to overlook. Big in their dayĪCID wasn’t the first loop-based production tool (Propellerhead and ReCycle deserve a lot of credit there), but it was the tool that made time-stretched, loop-based production into what it is today. There are reasons to reflect on ACID and Sound Forge individually. Now, languishing alongside their stablemate, video editor Vegas, they’re seeing ownership pass from Sony (via its creative software division) to German software house and holding company MAGIX. Once upon a time, ACID and Sound Forge were each industry-leading software tools, originally developed by Sonic Foundry. It’s the end of an era – but maybe not such a golden era.
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